SPEEDING is the cause of 30 percent of all traffic deaths in the United States — about 13,000 people a year. By comparison, alcohol is blamed 39 percent of the time, according to the National Highway Traffic Safety Administration. But unlike drinking, which requires the police, breathalyzers and coercion to improve drivers' behavior, there's a simple way to prevent speeding: quit building cars that can exceed the speed limit.
The technology to limit car speed has existed for more than 50 years — it's called cruise control. In its common application, cruise control maintains a steady speed, but a minor adjustment would assure that vehicles, no matter the horsepower, never go past 75 miles per hour. This safety measure should be required of every new automobile, the same as seat belts, turning signals, brake lights and air bags.
Sure, it would take us longer to get from here to there. But thousands of deaths a year are too great a cost for so adolescent a thrill as speeding.